How To Invest In Jewelry (2023): A Beginner’s Guide

Investing in jewelry has long been associated with love and sentimentality, but it is also emerging as a viable avenue for making astute financial investments. 

While the allure of jewelry lies in its beauty, craftsmanship, and historical significance, certain pieces can also appreciate in value over time. Unlike other investment options, jewelry offers the unique advantage of being wearable and cherished while its worth grows. 

In this article, we will explore why investing in jewelry can be a lucrative venture, what factors contribute to a good jewelry investment, the risks involved, and whether or not it is a suitable investment choice for everyone.

Why Invest in Jewelry?

The appeal of investing in jewelry goes beyond its aesthetic appeal. Historically, certain gemstones and precious metals have demonstrated the ability to retain and increase in value. For example, rare white and colored diamonds, as well as colored gemstones from renowned mines such as Kashmir sapphires, Burmese rubies, and Colombian emeralds, have shown consistent value appreciation. Unlike the stock market, which can be volatile, jewelry investments can offer stability and long-term growth.

Moreover, investing in jewelry provides an opportunity to own unique pieces that hold a rich history and cultural significance. Jewelry can be seen as wearable art, allowing investors to enjoy both the financial rewards and the personal pleasure of owning and wearing a precious piece.

What Makes a Good Jewelry Investment?

If you’re looking to invest in jewelry, there are a few key factors you should consider.

  1. Brand, Rarity, Quality, and Provenance: When it comes to jewelry investment, these four factors are important. Look for pieces from well-known brands, as they tend to hold their value better. Rarity is also crucial; limited editions or one-of-a-kind pieces are highly sought after and likely to increase in value. Focus on high-quality jewelry made with rare materials, and consider the piece’s provenance (origin and history) as it can add value.
  2. Mini Trends and Cult Following: Keep an eye out for mini trends in the jewelry industry. Investing in these emerging trends can be a smart move if they have the potential to gain a dedicated following. Collections featuring unusual gemstones or unique designs by leading designers could become highly sought after in the future and yield significant returns.
  3. Condition and Preservation: The condition and preservation of the jewelry are vital in determining its value. Proper storage and maintenance are essential to ensure the quality and longevity of the pieces. By investing in high-quality storage solutions, you can protect and preserve the value of your jewelry investment.

5 Types of Jewelry Worth Investing In

1. Diamonds: An Evergreen Investment


Diamonds have consistently held their value over time, making them a wise choice for an investment. For instance, the price of vivid and fancy-colored diamonds has increased by about 10-12% annually since 1959, a testament to their resilience against economic downturns.

Investing in diamonds involves a deep understanding of the 4 C’s: Carat, Cut, Clarity, and Color. Classic shapes hold better value than trendy cuts, making them ideal for investment. Furthermore, “Fancy Vivid” and “Fancy Intense” colored diamonds, graded using the GIA’s color-grading scale, command high prices due to their rarity.

Likewise, colorless diamonds, especially those in the D-F range on the standard industry scale, maintain their value, making them an attractive investment. Another appealing investment is wholesale-certified loose diamonds, which retain their value due to their versatility. These diamonds can be crafted into any unique jewelry piece, increasing their appeal.

Lastly, Type IIa diamonds, the purest diamond type containing little to no nitrogen, represent just 2% of the world’s diamonds, making them extremely valuable. Given their rarity, they are typically priced higher than other precious stones.

Consider investing in the Bvlgari White Gold, Fancy Vivid Yellowish Orange Diamond, and Diamond Ring, or the 18k Small Gold diamond Meryl Huggies for lucrative returns.

2. Pearls: Symbols of Elegance and Wealth


Top-quality pearls, particularly natural saltwater pearls, can be an exceptional choice for investment, as they command prices ranging from $500 to $2,000 per piece. These pearls perform well at auctions due to their rarity and historical significance. For instance, a pendant owned by the French Queen Marie Antoinette sold for an impressive $32 million at a Sotheby’s auction in 2018.

South Sea Pearls, some of the most sought-after pearls in the world, are highly valuable, with prices ranging from $1,000 to $130,000 or more. It’s worth noting that the rarity of natural saltwater pearls significantly boosts their value, making them a worthy addition to any investment portfolio.

The Brilliant Collection White South Sea 10.0-11.0 mm Pearl and Diamond Dangle Earrings and the Van Cleef & Arpels – Gold, Mother of Pearl and Diamond Clématite Brooch are two stunning pieces to consider.

3. Gold: The Timeless Investment


Gold has been a symbol of wealth for centuries, making it an appealing investment. The value of pure gold has significantly climbed over the years, from about $320 per ounce in the early 2000s to over $2,000 in 2020. This precious metal is also inflation-proof, with demand increasing by around 2.6% for every 1% rise in inflation rates.

The advantage of gold jewelry is its ability to be melted down and transformed into another piece, a gold bar, or a coin, thereby retaining its value. Consider investing in pieces made with 14-carat gold or higher for the best value.

4. Platinum: The Metal of Prestige


Platinum is a precious metal forecasted to appreciate in value significantly. According to Australian bank ANZ, its value is expected to grow from around $1,100 an ounce to nearly $1,375 by September 2023.

Investors keen on platinum should consider Art Deco era jewelry, known for its bold geometric patterns and exquisite designs. The Cartier – Juste Un Clou Bracelet, Small Model, 18K Yellow Gold, and the Cartier – Platinum and Diamond Art Deco Link Bracelet are two outstanding pieces worth considering.

5. Gemstones: A Colorful Investment


High-quality gemstones such as emeralds, sapphires, and rubies have consistently appreciated in value over time, making them a suitable hedge against stock market downturns.

High-quality rubies, particularly Unheated Burmese Rubies known for their vivid red color, command high prices due to their scarcity. Emeralds, rarer than most diamonds and known for their deep green shade, appreciate in value over time. Colombian emeralds with no visible flaws are particularly valuable.

Sapphires, especially the blue sapphires from the Kashmir region in India, are impressive gemstones that have shown a stable price appreciation over the years. The 3.30 Ct. Emerald from Colombia and the Van Cleef & Arpels – Gold, Sapphire, and Diamond Toi et Moi Ring are excellent gemstone investments.

How to Invest in Jewelry: 7 Tips 

Here’re some useful tips to help you get started with jewelry investment:

1. Thorough Research is Key

To ensure a successful journey into the realm of jewelry investment, it’s crucial to be well-prepared. Luckily, there are various resources at your disposal to aid you in this endeavor. Online courses, previews at auction houses, and museum exhibitions offer valuable opportunities to expand your knowledge and gain insights. By delving into the history, craftsmanship, and market trends of jewelry, you’ll be equipped to make informed investment choices.

Moreover, when acquiring jewelry for investment purposes, it’s advisable to select pieces that hold personal significance for you. Investing in jewelry that you genuinely love not only enhances your appreciation of the pieces but also enables you to make sound decisions regarding whether to retain or sell them in the future.

2. Forge Meaningful Connections

Building connections in the jewelry industry is crucial for your investment journey. By networking with experts, trustworthy dealers, and seasoned collectors, you gain valuable advice and opportunities to invest in high-quality assets.

To enhance your network, attend industry events, participate in online communities, and find mentors who can guide you through the complexities of the market.

3. Exercise Patience and Avoid Impulse Purchases

Investing in jewelry requires patience. Don’t rush into purchases without careful consideration, as it can result in expensive mistakes. Take your time to assess each piece’s investment potential and make sure it fits your overall investment strategy.

Fashion jewelry may look attractive, but it usually lacks significant investment value. These pieces are often made with less durable materials like brass, aluminum, and copper, which can tarnish or bend easily as time goes by.

Instead, prioritize acquiring jewelry crafted from precious metals and gemstones that have a proven track record of maintaining or appreciating in value.

4. Know Where to Buy

Finding reputable sources to purchase your jewelry pieces is crucial. Here are some of the best places to acquire fine jewelry for investment purposes:

  • Online Diamond Wholesalers: Online businesses often have lower overhead costs, allowing you to potentially save money when buying online. However, it’s essential to buy from reputable online stores with positive reviews and a solid track record.
  • Jewelry Auctions: Auction houses such as Sotheby’s and Christie’s offer a wide range of authentic and valuable jewelry pieces. Participating in auctions can be an exciting way to acquire investment-grade jewelry.
  • Pawnshops: While not the first place that comes to mind for investment jewelry, pawnshops can occasionally offer unique pieces at attractive prices. Research reputable pawnshops in your area and ensure they have a reliable reputation.

5. Consider Limited Edition Pieces

Limited edition jewelry is highly sought after by both collectors and investors. These one-of-a-kind pieces have a special appeal due to their exclusivity and desirability. If you’re interested in finding valuable and rare limited edition jewelry, it’s worth exploring renowned designer houses like David Webb, Harry Winston, Bulgari, and Van Cleef & Arpels.

Investing in signed or vintage pieces that bear the jeweler’s stamp can be particularly lucrative. These items often offer higher returns compared to unsigned pieces, typically ranging from 25% to 30% more in value. For those looking for exceptional investment opportunities, antique Fabergé jewelry, vintage rings, and Art Deco pieces are known to command high prices and are excellent choices to consider.

6. Sell Wisely for Maximum Returns

If you’re considering selling your jewelry, it’s important to aim for the best market value. Reputable wholesalers such as Worthy or consignment stores can assist you in reaching this objective. These professionals possess the knowledge and connections to connect you with potential buyers who appreciate the worth of your valuable pieces.

Before concluding any sale, take the time to investigate the reputation and track record of the wholesaler or consignment store to ensure a fair and transparent transaction.

7. Ensure Proper Security and Insurance

Owning investment jewelry made from precious stones and metals can be costly. To safeguard your valuable assets, it’s important to store them in a bank safety deposit box or a secure safe at home. This ensures their physical safety and protects them from theft or damage.

It’s also a good idea to consider insuring your fine jewelry investment. Many insurance companies offer specialized policies that cover theft and damage of valuable jewelry. Before choosing an insurance provider, conduct thorough research to understand the coverage options, terms, and conditions they offer.

Risks to Consider

Investing in jewelry can be a profitable venture, but it’s essential to understand the risks involved. Here are a few important considerations to keep in mind:

  1. Market Volatility: The value of gemstones and precious metals can fluctuate due to economic factors, supply and demand, and shifts in consumer preferences. Staying informed about market trends and changes is crucial for making wise investment decisions.
  2. Counterfeit Jewelry: The jewelry industry is plagued by counterfeit pieces, which can deceive investors. To avoid falling victim to this risk, it’s important to exercise caution and verify the authenticity of the jewelry you’re interested in. Consulting reputable jewelers or experts can help you minimize the chances of purchasing fake or misrepresented items.

The Bottom Line

Whether to invest in jewelry really depends on you: your current financial situation, your goals, and how much risk you’re comfortable with. Yes, jewelry can be a great investment, but don’t put all your eggs in this one shiny, sparkly basket. It’s important to diversify your investments with different types of assets.

Before you dive headfirst into the world of jewelry investing, take a good look at your finances. Do your homework about the jewelry market. And if you can, get advice from a professional. Making decisions about investing isn’t something to rush into.

One thing to keep in mind is that investing in jewelry isn’t a quick cash grab. It’s more of a slow and steady race. The value of jewelry can increase over time, but it might take a while.

But hey, if you’re someone who loves jewelry, then investing in it could be even more rewarding for you. Imagine being able to combine your passion for the beauty and artistry of jewelry with a clever investing strategy. It could make the whole experience much more enjoyable.

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