How to Invest in Private Companies

In the vibrant world of investment, acquiring shares in public companies through stock markets has become a commonplace transaction. Aspiring investors can effortlessly secure a fragment of ownership in thousands of such businesses across the United States. 

However, a relatively untapped terrain remains – private companies. With an enticing array of profitable ventures to explore, investing in private companies tends to be a considerably more challenging pursuit. 

Often the province of high net worth individuals and those well-connected within the business community, opportunities for the average investor to enter this sphere are perceived as scarce. Nevertheless, the landscape is gradually changing, and more accessible avenues are emerging for everyday individuals desiring to invest in private entities. 

This article seeks to demystify the process and illuminate the various options at hand, opening the doors to the compelling world of private company investment.

Rules and Considerations for Investing in Private Companies

Investing in private companies is a bit like an exclusive club, with a unique set of rules. These companies aren’t listed on public markets, like the New York Stock Exchange, and don’t offer their shares to just anyone. Instead, the company’s founders and early investors usually keep ownership within a close circle. It’s only when they decide to go public, through an Initial Public Offering (IPO), that their shares become available to the wider market.

Now, to invest in these private companies, you can’t simply walk in with an open wallet. You must qualify as what’s called an ‘accredited investor‘. There are two main types of these investors:

  1. Big institutions like banks or universities. They’ve got the resources to buy assets that are only available to accredited investors.
  2. Wealthy or experienced individuals. If you earn more than $200,000 a year ($300,000 jointly), or have at least $1 million in assets, or hold a certain financial license, you’re in.

Being an accredited investor opens up opportunities to invest in private companies and other assets that aren’t accessible to the average person. Why is that? Well, the government sees private companies as a bit of a risky business. These firms aren’t obliged to reveal their financials or share the ins and outs of their operations, which could potentially make it easier for them to pull the wool over investors’ eyes.

But accredited investors, thanks to their deep pockets or financial savvy, are believed to be better at spotting any potential risks and judging the viability of these investments. Plus, they’re usually in a better position to brush off any losses that might come from these higher-risk assets.

So, the rules for investing in private companies essentially restrict access to those who have the necessary financial muscle or know-how. This helps ensure that only those who can adequately assess the risks and make well-informed decisions get involved. It also acknowledges that these companies don’t have the same level of regulatory oversight as their publicly traded counterparts. So, investing in private companies is a unique game – but one that can offer big rewards for those allowed to play.

How Can Retail Investors Invest in Private Companies?

Investing in private companies can be an exciting prospect with the potential for big returns. However, due to some rules and regulations, directly buying up shares of private companies is usually off-limits to all but the wealthiest, or “accredited,” investors. 

Not to worry, though! There are three clever workarounds that allow you to enter this lucrative market, each with its unique benefits and considerations.

1. Early Bird Investments

Even if you’re not allowed to purchase shares of private companies, you still have the option to get in early. Think of it like planting a seed before it has grown into a tree. By identifying a private company in its infancy, you can provide the much-needed capital directly to the trailblazing founders.

This method involves striking a deal with the company’s creators, giving them seed money to help their idea take flight. You might find opportunities to do this through local angel investor clubs or similar organizations.

But remember, caution is key. The difference between a “startup loan” and a “restricted asset” can be a legal minefield. It’s best to go this route only when you know the founder well and have a good grasp of the business potential.

2. Funds

If you prefer a less risky path, you can always invest in funds that specialize in private companies. Exchange-traded funds (ETFs) and mutual funds give you the chance to circle around private companies, getting a piece of the action indirectly.

These funds use various strategies to let you dip your toes into the private market. Some put money into companies that invest in private ones, while others focus on sectors that closely link with private companies.

By spreading their bets, these funds can help cushion the risks of investing in private companies. Plus, fund managers usually have exclusive information that’s not easily available, helping them make smart investment choices.

3. Private Equity Firms

Another pathway to invest in private companies is via private equity firms and investment companies. Renowned firms like Warren Buffet’s Berkshire Hathaway offer shares to the public. When you invest in these firms, you are indirectly investing in the private companies they back.

Investing in a private equity firm gives you exposure to their entire portfolio and how well the private companies in it are doing. While this method might have higher risks compared to funds, it also presents the potential for higher rewards. Before going this route, it’s essential to examine the firm’s past performance and industry expertise to make wise investment decisions.

4. Crowdfunding Platforms

Crowdfunding platforms like EquityZen and SeedInvest are making it easier for the average person to invest in private companies. This way, you can join in the potential growth of these promising businesses.

EquityZen is a great option if you’re interested in buying shares in private companies. What’s cool about it is that you can also sell these shares, even if the company hasn’t gone public yet. This means you can move your money around as you see fit. EquityZen also offers managed funds, which are a way of investing in a variety of private businesses all at once. This means you spread your risk out across different companies and don’t put all your eggs in one basket.

SeedInvest, on the other hand, is great if you want to slowly build up your portfolio. They allow you to automatically invest over time and you can start with as little as $1,000. This is a great fit if you want a steady investment approach and like the idea of your investments being automated.

Before you choose a crowdfunding platform, though, you need to think about what type of companies are available to invest in. Different platforms will attract different businesses, so you need to look into what each one offers. Consider things like what industries the companies are in, their potential for growth, and how good the companies are in general.

Once you’ve picked a platform and set up an account, you’re ready to choose the companies you want to invest in. You can spread your money across different companies, but it’s a good idea to only use a small part of your overall portfolio for this. Investing in private businesses can be riskier and your money might not be as easy to access compared to investing in public markets. When it comes to investing in private companies, remember the importance of spreading your risk and managing it carefully.

When you’re ready to put some money down, most crowdfunding platforms make it pretty straightforward. You pick the company you’re interested in, say how much you want to invest, and the platform will take care of the rest. They’ll safely take the money from your bank account and in return, you’ll get shares or a stake in the company you’ve chosen.

Pros and Cons of Investing in Private Companies


  • Broadening Investment Horizons: Incorporating private equity investments into a portfolio can broaden investment horizons beyond traditional stocks and bonds. Private companies often operate in sectors or industries that are not adequately represented in the public markets, providing investors with exposure to additional sources of potential returns.
  • Lower Correlation with Public Markets: Private equity has demonstrated a lower correlation with public markets, making it an attractive option for diversification. This means that private equity investments tend to behave independently from the fluctuations of publicly traded stocks. By diversifying into private companies, investors can reduce their overall portfolio risk by incorporating assets that have a different risk-return profile than those found in the public markets.


  • Accredited Investor Requirement: To invest directly in a private business, individuals typically need to meet the criteria of an accredited investor. This designation implies having a substantial income or a high net worth. This requirement can be a barrier for many investors who do not meet the specified financial thresholds. 
  • Higher Risk Profile: Private companies, especially small businesses, carry a higher risk profile compared to larger, established firms. Statistics show that approximately 50% of small businesses fail within their first five years. Investing in private companies inherently involves a greater level of risk due to their early-stage development, unproven business models, and potentially limited resources. 
  • Limited Regulatory Oversight: Unlike public companies, privately held companies do not face the same level of stringent business or financial disclosure requirements from regulators. This lack of regulatory oversight can create challenges for investors seeking transparency and accurate information about the company’s operations, financial health, and future prospects. 
  • Illiquid Investments: Investing in private companies often means committing to illiquid investments. Private investments typically have a longer investment horizon and limited exit opportunities compared to publicly traded stocks. Since private businesses are not listed on public exchanges, investors may encounter challenges when attempting to sell their investment shares. 

The Bottom Line

To sum it up, putting money into private businesses calls for careful homework and thought. It might seem tricky for most people to directly invest, but don’t worry – there are other ways! You can tap into private companies through different investment tools that make it simpler.

True, it might feel a bit more work compared to public investments, but the rewards could be worth your while. It’s kind of like digging for hidden treasure – put in a bit more effort and you might stumble upon great benefits.

These could be getting in early on exciting new ventures, potentially getting better returns, or even investing in things that really matter to you. But, just like any good treasure hunt, you’ve got to be professional about it – know the risks, do your research, and keep a sharp eye out.

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