How to Invest in Apple Stock

Investing in Apple Inc. (AAPL) stock presents an enticing opportunity for investors seeking potential growth and returns in the stock market. 

As one of the most influential and successful companies in the world, Apple has consistently delivered impressive results for its shareholders.

In this comprehensive guide, we will explore the essential steps and considerations involved in investing in Apple stock.

How to Buy Apple Stock

1. Choose the Right Brokerage Account

Investing in Apple Inc. (AAPL) stock can be a lucrative opportunity, but it’s essential to have the right tools and resources to make informed investment decisions. An online brokerage account serves as your gateway to buying and selling stocks, providing you with research, educational materials, and various account types to align with your investing goals. 

Consider factors such as fees, services, and investment options when selecting a brokerage that suits your needs. To help you get started, we have compiled a list of the best online brokers for Apple stock investment.

2. Determine Your Investment Budget

Before diving into the world of Apple stock, it’s crucial to assess your financial situation and establish an investment budget. Determine how much money you have available each month after covering your expenses. 

It is recommended to allocate a portion of your savings towards an emergency fund and retirement savings. The remaining amount can be dedicated to your investment portfolio, including potential investments in Apple stock.

3. Assess AAPL’s Current Price and Investment Strategy

Apple’s stock price is constantly fluctuating, making it important to stay informed about its current value. While Apple shares have historically traded at over $100 per share, you may not be ready to commit to purchasing a whole share. Fractional shares allow you to invest in a portion of a share, and certain brokerages facilitate these transactions.

Your investment strategy plays a vital role in how you approach buying Apple stock. You can choose between making a lump sum investment or gradually investing smaller amounts over time through dollar-cost averaging. The latter method involves buying fixed dollar amounts of stock at regular intervals, reducing your risk exposure and potentially benefiting from lower average share prices in the long run.

4. Consider Your Portfolio and Risk Tolerance

It is crucial to assess how Apple stock aligns with your existing investment portfolio. Brandon Renfro, a certified financial planner (CFP) and investment advisor, advises investors to be mindful of their other holdings, especially within the same category as Apple. As a large-cap tech stock, Apple’s performance may have correlations or impacts on other technology-related investments in your portfolio.

5. Perform Due Diligence

Investing in Apple stock requires diligent research and analysis. Start by reviewing Apple’s publicly filed reports such as the annual reports (Form 10-K) and quarterly reports (Form 10-Q), which disclose performance and financial information. These reports can be found on Apple’s investor relations site or through the SEC’s database. 

Moreover, expert analyses from reputable sources like Fidelity, Morningstar, or Forbes can provide valuable insights. Combining this information with expert commentary will help you assess Apple’s financial health and determine its suitability for investment.

6. Place Your Stock Order

Once you have completed your due diligence and decided to invest in Apple stock, you can execute your trade through your chosen brokerage platform. You have the option to place a market order, requesting the best available price, or use more advanced order types like limit or stop orders. These order types allow you to set specific price thresholds to purchase shares when the stock reaches your desired price.

7. Monitor and Evaluate Your Investment

Regularly reviewing and evaluating your investment portfolio is essential. When assessing the performance of Apple stock, consider the annualized percent return as a metric to compare with other investments. 

Monitor fundamental data over time and compare the performance to relevant benchmarks such as the S&P 500 or Nasdaq Composite Index. By doing so, you can gain insights into how your investment is performing within its industry and the broader market.

8. Know When to Sell

While it’s exciting to own Apple shares, there may come a time when you decide to sell. When selling your Apple stock, return to your online brokerage platform, enter the ticker symbol, the number of shares, or the desired dollar value you wish to sell. 

Choose a sell order type that suits your needs. It’s important to note that if your investment has appreciated in value, you may owe taxes on the capital gains. 

Consulting with a certified public accountant (CPA) or tax professional can provide guidance on managing the tax implications of selling your Apple shares.

Other Options: Index Funds and ETFs

Investing in individual stocks like Apple is not the only way to gain exposure to the company. Consider investing in index funds or exchange-traded funds (ETFs) that include Apple in their portfolios. 

These investment vehicles provide diversification across multiple stocks, reducing the risk associated with owning individual stocks. Index funds and ETFs offer a cost-effective way to invest in Apple and other companies within the technology industry while maintaining a well-diversified portfolio.

Does Apple Pay a Dividend?

Apple has a long-standing history of paying dividends on its stock since reinstating the payout in 2012. Although the company initially began paying dividends in 1987, it suspended the payout in 1995. However, since its reinstatement a decade ago, Apple has consistently increased its dividend on an annual basis. In 2022 alone, Apple disbursed a substantial sum of $14.8 billion in dividends to its shareholders.

It is worth noting that in addition to its dividend payments, Apple engages in significant share repurchases each year. In 2022, the company allocated a considerable amount of $89.4 billion towards repurchasing its own stock. These repurchases resulted in a reduction of Apple’s outstanding shares by 3.2%.

Is Apple Stock a Buy?

Investing in a corporation as globally renowned as Apple Inc. demands a careful and thorough analysis of various factors. While Apple offers many compelling reasons to invest, it’s essential to weigh these against potential risks.

Reasons to Invest in Apple Inc.

  1. Strong Consumer Base: If you’re a strong admirer of Apple’s products, your perception aligns with millions of others, which signifies a robust demand for their products.
  2. Historical Outperformance: If you believe that Apple’s shares will persist in their historical trend of outperforming the S&P 500, this may signify a promising investment.
  3. Understanding Revenue Streams: Understanding Apple’s revenue streams offers insight into their financial stability and growth potential.
  4. Product Innovation: Faith in Apple’s ability to continue developing innovative products can lead to increased revenue, income, and free cash flow.
  5. Services Growth: Belief in Apple’s ability to grow its higher-margin services offerings at a solid pace can be a sign of its future profitability.
  6. Financial Strength: Apple’s financial stability can provide a safety net during economic downturns.
  7. Dividend Income: If you’re looking for steady dividend income and believe Apple can grow its payout, this adds another dimension of potential return.
  8. Shareholder Value: Apple’s historical preference for share repurchases indicates a commitment to increasing shareholder value.
  9. Strategic Investments: If you believe Apple’s investments in digital content, payment processing, cloud services, and advertising will accelerate growth, this bodes well for its future.
  10. Leadership: Confidence in CEO Tim Cook’s ability to grow shareholder value speaks to the strength of Apple’s leadership.

Potential Downsides to Investing in Apple Inc.

  1. Subjective Dislike: If you’re not a fan of Apple’s products, investing might be in contradiction to your personal preference.
  2. Market Performance: Doubts about Apple’s ability to outperform the market indicate a potential lack of faith in its future performance.
  3. Innovation Concerns: Believing that Apple’s days of product innovation are behind it might suggest a plateau in its growth curve.
  4. Dividend Yield: If you require a higher dividend yield than what Apple currently offers, there may be more suitable investments.
  5. Investment Lifecycle: Younger investors seeking to invest in companies earlier in their growth cycle may find Apple at a more mature stage than they prefer.
  6. Economic Concerns: Concerns about potential recession and its effect on Apple product demand is a legitimate risk.
  7. Market Competition: Anxiety about potential competitors encroaching on Apple’s dominant share in the smartphone market could signify an impending shift in market dynamics.

Apple’s Stock Split Events

Since its initial public offering on December 12, 1980, Apple’s stock has undergone five stock splits. Each split aimed to adjust the share price in order to make it more attractive to investors and promote increased trading activity.

Apple’s most recent stock split occurred on August 31, 2020, with a four-for-one ratio. This split aimed to continue the trend of lowering the share price, promoting liquidity, and enhancing accessibility for investors.

Here’s a summary of Apple’s stock split history:

Stock Split Date

Split Ratio

June 16, 1987


June 21, 2000


February 28, 2005


June 9, 2014


August 31, 2020


The Bottom Line

Investing in Apple stock presents an attractive opportunity for long-term investors. As the world’s largest company by market cap, Apple’s position in the tech industry is unrivaled. Its ubiquitous products and expanding range of services contribute to its consistent revenue and earnings growth. 

With a significant installed base and strong consumer loyalty, Apple is poised to continue driving shareholder value in the future. The company’s ability to innovate and adapt to market trends further enhances its prospects for sustained success. 

While all investments carry risks, Apple’s track record of delivering consistent growth makes it an appealing stock to consider for long-term investment portfolios. 

Prudent investors should conduct thorough research and seek professional advice, but the potential for long-term returns in Apple stock remains compelling.

Leave a Comment